Chatgpt and GPT-4 is turning the world of marketing upside down. Only…what is behind this technology, what applications are there for marketing professionals and what are the limitations and ethical issues to consider. Find out in the full honest story about ChatGPT and GPT-4.

Course Curriculum

Fundamentals ChatGPT
Introduction to ChatGPT & GPT4 00:00:00
Understanding NLP, and ChatGPT’s language Generation abilities 00:00:00
How does ChatGPT differs from other chatbots? 00:00:00
ChatGPT Architecture
Behind the scene: how does ChatGPT actually work? 00:00:00
Model behind ChatGPT 00:00:00
Applying ChatGPT
4 rules of working with generative AI 00:00:00
5- question framework to write a good prompt 00:00:00
ChatGPT use cases 00:00:00
Demo – ChatGPT 00:00:00
GPT-4 use cases 00:00:00
List of 600+ prompts per marketing discipline 00:00:00
Integration of ChatGPT
Critical thinking of ChatGPT business cases 00:00:00
Ways to integrate ChatGPT in workflows 00:00:00
Limitations, Risks and business guidelines
The Dark side of ChatGPT and GPT-4 00:00:00
Limitations, risks and business guidelines 00:00:00
Ethical guidelines and law 00:00:00

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