Learning goals:
The impact of AI on Marketing
Familiar with different AI-tools
Best practise starting AI-project
Human and machine working together
About the instructor
Course Curriculum
| Understand AI in Marketing | |||
| Why AI in Marketing? | 00:00:00 | ||
| What is AI? | 00:00:00 | ||
| The AI-cooking process | 00:00:00 | ||
| What is Machine Learning? | 00:00:00 | ||
| What is Deep Learning? | 00:00:00 | ||
| AI & Marketing analytics | |||
| Impact of AI on Marketing Analytics | 00:00:00 | ||
| AI Applications – Marketing Analytics | 00:00:00 | ||
| AI Use Case – Marketing Analytics | 00:00:00 | ||
| Demo – Build a Customer Segmentation model | 00:00:00 | ||
| AI-tools for Marketing Analytics | 00:00:00 | ||
| AI & Content marketing | |||
| Impact of AI on content marketing | 00:00:00 | ||
| AI applications – Content Marketing | 00:00:00 | ||
| AI Use Case – Content marketing | 00:00:00 | ||
| Demo – Content creation | 00:00:00 | ||
| AI-tools for Content Marketing | 00:00:00 | ||
| AI & SEO | |||
| Impact of AI on SEO | 00:00:00 | ||
| AI applications – SEO | 00:00:00 | ||
| AI Use case – SEO | 00:00:00 | ||
| AI-tools for SEO | 00:00:00 | ||
| Demo – Topic clustering | 00:00:00 | ||
| AI & Customer service | |||
| Impact of AI on Customer Service | 00:00:00 | ||
| AI application – Customer Service | 00:00:00 | ||
| AI Use Case – Customer Service | 00:00:00 | ||
| Demo – Create a digital human | 00:00:00 | ||
| AI-tools for Customer Service | 00:00:00 | ||
| AI & eCommerce | |||
| Impact of AI on eCommerce | 00:00:00 | ||
| AI applications – eCommerce | 00:00:00 | ||
| AI Use case – eCommerce | 00:00:00 | ||
| Demo – Build image labelling model #withoutcoding | 00:00:00 | ||
| AI tools for eCommerce | 00:00:00 | ||
| AI & Advertising | |||
| Impact of AI on Advertising | 00:00:00 | ||
| AI applications in Advertising | 00:00:00 | ||
| AI Use case – Advertising | 00:00:00 | ||
| AI tools for Advertising | 00:00:00 | ||
| AI & Email marketing | |||
| Impact of AI on E-mail marketing | 00:00:00 | ||
| AI applications – E-mail marketing | 00:00:00 | ||
| AI Use case – E-mail Marketing | 00:00:00 | ||
| AI-tools for E-mail marketing | 00:00:00 | ||
| AI & Social | |||
| Impact of AI on Social media | 00:00:00 | ||
| AI applications – Social media | 00:00:00 | ||
| AI Use case – Social media | 00:00:00 | ||
| Demo – Creating ads with AI #withoutcoding | 00:00:00 | ||
| AI Tools for Social media | 00:00:00 | ||
| Pilot AI | |||
| AI Marketing Maturity model | 00:00:00 | ||
| Spotting opportunities and threats | 00:00:00 | ||
| Asking the right question: where will AI help you? | 00:00:00 | ||
| What AI-solution do you need? | 00:00:00 | ||
| The AI team: who do you need? | 00:00:00 | ||
| What data do you need? | 00:00:00 | ||
| How to evaluate an AI-project? | 00:00:00 | ||
| Scale | |||
| Buy AI Solution | 00:00:00 | ||
| Borrow AI-solution | 00:00:00 | ||
| Build AI-solution | 00:00:00 | ||
| Should buy, borrow or build AI? | 00:00:00 | ||
| The future of Marketing | |||
| The 4 Stages of AI in Marketing | 00:00:00 | ||
| What skills do you need? | 00:00:00 | ||
