| Part 1 - Understand |
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Impact of AI on Marketing Analytics |
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00:00:00 |
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AI Applications – Marketing Analytics |
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00:00:00 |
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AI Use Case – Marketing Analytics |
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00:00:00 |
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AI-tools for Marketing Analytics |
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00:00:00 |
| Predict cancelation subscription |
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Introduction classification model |
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00:00:00 |
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Introduction churn model |
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00:00:00 |
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Demo – Understanding the data |
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00:00:00 |
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Train the model |
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00:00:00 |
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Demo – How to train the model |
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00:00:00 |
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Evaluate performance of a Churn model |
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00:00:00 |
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Demo – How to evaluate your model |
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00:00:00 |
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Wrap up churn model |
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00:00:00 |
| Sales prediction model |
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Introduction Sales Prediction model |
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00:00:00 |
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Basics of a Regression model |
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00:00:00 |
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Common Metrics |
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00:00:00 |
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Build Sales prediction model (Part 1) |
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00:00:00 |
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Sales Winery: Do you understand the data? |
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00:00:00 |
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Build Sales prediction model (Part 2) |
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00:00:00 |
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Wrap up Sales prediction model |
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00:00:00 |
| Customer segmentation model |
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Demo – Build a Customer Segmentation model |
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00:00:00 |
| Coming soon - First Party Data Strategy |
