Course Curriculum

Part 1 - Understand
Why AI in Marketing? 00:00:00
What is AI? 00:00:00
What is Deep Learning? 00:00:00
What is Machine Learning? 00:00:00
Part 2 - Learn
Impact of AI on E-mail marketing 00:00:00
AI applications – E-mail marketing 00:00:00
AI Use case – E-mail Marketing 00:00:00
AI-tools for E-mail marketing 00:00:00
How to write a good prompt? 00:00:00
List of 600+ prompts per marketing discipline 00:00:00
Part 3 - Pilot
Identify AI use cases 00:00:00
The AI team: who do you need? 00:00:00
How to evaluate an AI-project? 00:00:00
Part 4 - Scale
Should buy, borrow or build AI? 00:00:00
Why A.I. projects fail and how to prevent this 00:00:00
AI ethics
The future of marketing
Stages of AI in e-mail marketing 00:00:00
How to stay relevant as a marketeer?
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