| Part 1 - Understand |
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Why AI in Marketing? |
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What is AI? |
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What is Deep Learning? |
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What is Machine Learning? |
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| Part 2 - Learn |
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Impact of AI on E-mail marketing |
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AI applications – E-mail marketing |
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AI Use case – E-mail Marketing |
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AI-tools for E-mail marketing |
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How to write a good prompt? |
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List of 600+ prompts per marketing discipline |
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| Part 3 - Pilot |
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Identify AI use cases |
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The AI team: who do you need? |
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How to evaluate an AI-project? |
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| Part 4 - Scale |
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Should buy, borrow or build AI? |
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Why A.I. projects fail and how to prevent this |
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00:00:00 |
| AI ethics |
| The future of marketing |
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Stages of AI in e-mail marketing |
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00:00:00 |
| How to stay relevant as a marketeer? |
