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About the instructor
Course Curriculum
Part 1 - Understand | |||
Why AI in Marketing? | 00:00:00 | ||
6 reasons why AI marketing is hard to understand | 00:00:00 | ||
What is Deep Learning? | 00:00:00 | ||
Part 2 - Learn | |||
Impact of AI on eCommerce | 00:00:00 | ||
AI Use case – eCommerce | 00:00:00 | ||
Labeling and categorizing product images | 00:00:00 | ||
AI Influencer marketing | 00:00:00 | ||
AI applications – eCommerce | 00:00:00 | ||
AI tools for eCommerce | 00:00:00 | ||
Part 3 - Pilot | |||
Identify AI use cases | 00:00:00 | ||
The AI team: who do you need? | 00:00:00 | ||
How to evaluate an AI-project? | 00:00:00 | ||
Part 4 - Scale | |||
Should buy, borrow or build AI? | 00:00:00 | ||
Why A.I. projects fail and how to prevent this | 00:00:00 | ||
Ethical & Responsible AI | |||
The future of marketing | |||
How to stay relevant as a marketeer? |