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Course Curriculum

Part 1 - Understand
Why AI in Marketing? 00:00:00
6 reasons why AI marketing is hard to understand 00:00:00
What is Deep Learning? 00:00:00
Part 2 - Learn
Impact of AI on Marketing Analytics 00:00:00
AI Applications – Marketing Analytics 00:00:00
AI Use Case – Marketing Analytics 00:00:00
AI-tools for Marketing Analytics 00:00:00
Demo – Build a leadscoring model #withoutcoding 00:00:00
Demo – Build a customer segmentation model #Withoutcoding 00:00:00
Demo – Build a churn model 00:00:00
Part 3 - Pilot
Identify AI use cases 00:00:00
The AI team: who do you need? 00:00:00
How to evaluate an AI-project? 00:00:00
Part 4 - Scale
Should buy, borrow or build AI? 00:00:00
Why A.I. projects fail and how to prevent this 00:00:00
Ethical & Responsible AI
The future of marketing
How to stay relevant as a marketeer?
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