Learning goals:
Impact of AI on advertising
Work with AI advertising tools
AI advertising use cases
Future of AI advertising
About the instructor
Course Curriculum
Part 1 - Understand | |||
Why AI in Marketing? | 00:00:00 | ||
What is AI? | 00:00:00 | ||
What is Machine Learning? | 00:00:00 | ||
What is Deep Learning? | 00:00:00 | ||
Part 2 - Learn | |||
Impact of AI on Advertising | 00:00:00 | ||
AI applications in Advertising | 00:00:00 | ||
AI Use case – Advertising | 00:00:00 | ||
AI tools for Advertising | 00:00:00 | ||
Part 3 - Pilot | |||
Identify AI use cases | 00:00:00 | ||
The AI team: who do you need? | 00:00:00 | ||
How to evaluate an AI-project? | 00:00:00 | ||
Part 4 - Scale | |||
Should buy, borrow or build AI? | 00:00:00 | ||
Why A.I. projects fail and how to prevent this | 00:00:00 | ||
Ethical AI | |||
The future of Marketing | |||
How to stay relevant as a marketeer? |