Learning goals:
Impact of AI on advertising
Work with AI advertising tools
AI advertising use cases
Future of AI advertising
About the instructor
Course Curriculum
| Part 1 - Understand | |||
| Why AI in Marketing? | 00:00:00 | ||
| What is AI? | 00:00:00 | ||
| What is Machine Learning? | 00:00:00 | ||
| What is Deep Learning? | 00:00:00 | ||
| Part 2 - Learn | |||
| Impact of AI on Advertising | 00:00:00 | ||
| AI applications in Advertising | 00:00:00 | ||
| AI Use case – Advertising | 00:00:00 | ||
| AI tools for Advertising | 00:00:00 | ||
| Part 3 - Pilot | |||
| Identify AI use cases | 00:00:00 | ||
| The AI team: who do you need? | 00:00:00 | ||
| How to evaluate an AI-project? | 00:00:00 | ||
| Part 4 - Scale | |||
| Should buy, borrow or build AI? | 00:00:00 | ||
| Why A.I. projects fail and how to prevent this | 00:00:00 | ||
| Ethical AI | |||
| The future of Marketing | |||
| How to stay relevant as a marketeer? | |||
