Learning goals:

Impact of AI on advertising
Work with AI advertising tools
AI advertising use cases
Future of AI advertising

Course Curriculum

Part 1 - Understand
Why AI in Marketing? 00:00:00
What is AI? 00:00:00
What is Machine Learning? 00:00:00
What is Deep Learning? 00:00:00
Part 2 - Learn
Impact of AI on Advertising 00:00:00
AI applications in Advertising 00:00:00
AI Use case – Advertising 00:00:00
AI tools for Advertising 00:00:00
Part 3 - Pilot
Identify AI use cases 00:00:00
The AI team: who do you need? 00:00:00
How to evaluate an AI-project? 00:00:00
Part 4 - Scale
Should buy, borrow or build AI? 00:00:00
Why A.I. projects fail and how to prevent this 00:00:00
Ethical AI
The future of Marketing
How to stay relevant as a marketeer?
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