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Are you ready to master the art of managing generative AI? Join our exciting course and unlock the secrets of this transformative technology. Discover the techniques and tools needed to harness the power of generative AI in your projects. From understanding the fundamentals to hands-on practice, our comprehensive curriculum will guide you through the intricacies of managing generative AI effectively.

AI will turn the marketing profession completely upside down. Discover the impact of AI on all different aspects of marketing. From content creation to CRO, from email marketing to advertising. Learn from a wide range of real-life use cases and how to identify, implement, and start your own AI-pilot. Get introduced to AI tools that will make your life easier and… build your own prediction and segmentation model…without typing one single code!

Product recommendations, personalized shopping experiences, voice search, product image labeling and writing product descriptions are some of the most distinctive uses of AI in eCommerce. In this course, you will discover the impact of AI on eCommerce, different applications, use cases and tools you can use. 

Designers working with AI can create designs faster and more cheaply due to the increased speed and efficiency it offers. In this course, you will learn about the impact of AI on designing, different applications, use cases, and tools to take your designs to the next level. 

Did you know that AI can actually recommend what topics to cover and avoid topic gaps whenever you create content? In this course, you will find out the impact of AI on SEO, different AI applications, use cases, and interesting tools to optimize your SEO strategy.

Advertisers use AI to identify and segment audiences, build ad creative, test out their ads, mitigate advertising bias, improve ad performance, and optimize their overall spend. In this course, you will learn about the impact of AI on advertising, different applications, use cases, and tools to optimize your advertising strategy via Artificial Intelligence.

AI aids the customer service journey through learning from conversations in real time, providing feedback to agents and using intelligence to monitor language and psychographic profiles to predict future customer needs. Discover the impact of AI on customer service and how AI applications, use cases and interesting tools can support your customer support strategy.

It is nearly impossible to create personalized experiences for thousands of website visitors without the use of AI. Manually doing this is time-consuming and often leads to results that would underperform regular A/B tests. Discover the impact of AI on Marketing Analytics. Build your own AI prediction and customer segmentation model without typing one single code.

AI helps email marketers to understand deep insights such as the subset lines that perform better, predicting times for recipients to open emails and the frequency between emails. In this course, you will learn about the impact, applications, use cases, and tools of AI in e-mail marketing. 

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E-learning gekoppeld aan het boek AI Marketing. De gids voor de marketingprofessional van de toekomst.

Chatgpt and GPT-4 is turning the world of marketing upside down. Only…what is behind this technology, what applications are there for marketing professionals and what are the limitations and ethical issues to consider. Find out in the full honest story about ChatGPT and GPT-4.